Touzani Launches First All-Round Football Store in Amsterdam
Touzani, the pioneering football lifestyle brand, opens its first-ever flagship store in the the heart of Amsterdam. This innovative store, in the commercial unit in the realized project The Hub of MRP in Stadscentrum Osdorpplein, marks a significant milestone. It becomes the world’s first all-round football brand store. By integrating street football, freestyle football, and traditional football under one roof, Touzani has created a dynamic hub for football enthusiasts of all kinds. A Game-Changer for the Global Football Community!
At the core of Touzani’s identity is a deep connection to the global football community. Every member of the team is rooted in the game, whether as street football legends, freestyle stars, or passionate players. The flagship store is designed to serve this community by offering an authentic experience that reflects the football culture Touzani champions. It goes beyond offering gear—it represents the essence of football, blending style, functionality, and fashion. From street-ready apparel to high-performance kits, Touzani provides a wide range of products catering to both athletes, enthusiasts and trendsetters. A standout item in the collection is the exclusive KOI freestyle football, inspired by the KOI fish known for swimming against the current, symbolizing perseverance and strength. With its bold design, it is a must-have for those who strive to stand out.
The store will showcase two flagship collections: the KOI Collection, designed for players who dare to be different, with the slogan “Not a Player for the Bench”, and the FC STRAAT Collection, the official gear of Touzani’s online football club, FC STRAAT (translated: FC STREET). The FC STRAAT line embodies the bold, rebellious spirit of street football, with pieces named after actual goats, a playful nod to the term "GOAT" (Greatest of All Time), inspiring players to reach legendary status. Similarly, the products in the KOI Collection are named after various koi fish, symbolizing uniqueness and resilience. Both collections are crafted as a combination of fashion and function, designed for players looking to make a statement both on and off the field.
Founded by global freestyle and street-football icon Soufiane Touzani, the brand draws inspiration from his legacy of creativity and innovation. Touzani’s legendary "Touzani Around the World" move has influenced football players worldwide, including stars like Cristiano Ronaldo and Eden Hazard. The opening of the Amsterdam flagship store represents a bold new chapter in Soufiane’s mission to inspire and empower the next generation of football players and the football minded community. More than just a brand, Touzani is a movement. It aims to unite people of all ages, genders, and backgrounds through football, fostering vibrant communities where everyone feels included. The new flagship store is more than a retail space—it’s a hub for creativity, connection, and the future of football culture.
